Elevating E-Commerce: Shazia Nauman Amplifies Online Sales with a Multi-Channel Paid Media Strategy
Despite a thriving physical retail and wholesale presence, Shazia Nauman encountered typical e-commerce challenges: a saturated market, complex paid media management, and pressure to increase ad budgets without guaranteed returns. To overcome these obstacles, they partnered with PlatXP Creative to manage multi-channel paid media campaigns, aiming for rapid profitability and sustainable scalability.
PlatXP Creative developed a comprehensive multi-channel paid media strategy to reach and convert more of Shazia Nauman's ideal customers.
We conducted a thorough audit of Shazia Nauman's paid media accounts, competitor landscape, customer data, and historical campaign performance to inform our strategic approach.
Identifying Facebook and Instagram as priority channels, we utilized customer data to create lookalike audiences and allocated ad budgets based on audience alignment.
We launched highly targeted Google Shopping campaigns to capture fashion-specific searches and drive qualified traffic. To increase conversions, we implemented search and display retargeting strategies, engaging visitors who browsed but didn’t make a purchase. Additionally, we optimized budget allocation by prioritizing the highest-performing ad creatives to maximize returns.
To strengthen customer retention, we implemented automated abandoned cart emails that recovered lost sales by reminding customers to complete their purchases. Additionally, we introduced exclusive VIP offers and loyalty incentives, fostering a community of repeat buyers who returned for new collections and promotions.
PlatXP Creative transformed Shazia Nauman’s e-commerce performance within six months. Sales from paid social advertising grew by 326%, while Google Ads revenue increased by 180% year-over-year. The total volume of online orders surged by 700%, establishing a consistent revenue stream and a scalable foundation for future growth. Our Facebook and Instagram campaigns achieved a 5.2X return on ad spend (ROAS), proving the effectiveness of our data-driven approach. Additionally, customer loyalty improved, with a 36% increase in returning customers due to successful email marketing and loyalty programs.
