TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875
TEXT OR CALL US 226.700.9875

MESSAGING & POSITIONING

Clarify your message to attract your ideal customers

Book a call
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Leverage the⚡Power of
📼 Storytelling

Selling isn’t just about what you say — it’s also about how you say it

In today's competitive market, a compelling brand narrative is essential to connect with your audience and differentiate your business. At PlatXP Creative, our Messaging & Positioning services are designed to clarify your message, cut through the noise, and attract your ideal customers.​

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WHAT IS A BRAND STORY?

Your Brand Story is a cohesive, compelling narrative that defines who your ideal customers are, how you can help them, and what actions they need to take to engage with your business. It serves as the foundation of your messaging and positioning strategy, tapping into human psychology to help you stand out and connect with your audience.

WHY YOUR BRAND NEEDS A STORY

With consumers encountering over 5,000 ads daily, it's crucial to differentiate your business. A well-crafted Brand Story Remember, facts tell and stories sell.

Clarifies Your Audience

Identifies who is and isn't a great fit for your business, allowing you to focus your resources effectively.​

Differentiates Your Brand

Creates unique, memorable messaging that highlights your strengths..

Communicates Emotional Value

Goes beyond features and benefits to convey the emotional value your customers seek.
View an example brand story

Our Brand Story Workshop

Pre-Workshop Questionnaire
We delve into your competition, product, values, audience, and other brand elements to gather essential insights
Discovery Call
A 60-minute session to clarify key elements of your brand messaging and story.
Workshop
A 90-minute intensive to position your product in the market, identify your brand voice, define your target audience, and specify your unique value.
Brand Story Delivery
You receive a comprehensive brand story document with an actionable plan to execute your messaging strategy.
See a Brand Story
What You Gain from
a Brand Story Workshop

Competitive Positioning

Detailed competitive and internal SWOT analysis, accompanied by a relevant positioning strategy supported by key data

Unique Value Propositions

Concise and on-brand benefit statements that distill the value of your product or service.

Brand Style Guide

Definition of your unique brand voice, including tone and messaging guidelines, along with key language dos and don't

Messaging Repository

A go-to repository of text and one-liners that communicate your Brand Story.

Competitive
positioning

Detailed competitive and internal SWOT analysis. Relevant positioning strategy with key supporting data.

Unique value propositions

Succinct and on-brand benefit statements that distill the value of your product or service.

Brand style
guide

Define your unique brand voice with tone and messaging guidelines and key language dos and dont’s.

FREE WORKBOOK

DIY BRAND MESSAGING STRATEGY

Follow these 5 steps to create a compelling and consistent brand narrative.
Step One: Brand Purpose
Step Two: Audience
Step Three: Positioning
Step Four: Voice & Tone
Step Five: Narrative

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