PlatXP Creative devised a comprehensive strategy aimed at driving traffic and generating leads.
Transitioning from a successful B2B model, BulkSaleUSA encountered the complexities of the e-commerce landscape, characterized by intense competition and the necessity for distinct audience engagement strategies. Recognizing these challenges, they collaborated with PlatXP Creative to craft a paid media approach designed to generate interest and drive sales.
PlatXP Creative developed a multi-channel paid media strategy to identify and engage BulkSaleUSA's ideal customer base, enhance brand awareness, and drive high-quality traffic across various advertising platforms.
Properly planning a HubSpot data migration ensures the process runs smoothly and is an efficient use of time and resources. We ran an in-depth analysis of API’s current CRMs (Connectwise, Salesforce, and Zoho) and migrated all data for the client.
We executed targeted social media advertising campaigns on Facebook and Instagram. Through meticulous market research, we identified these platforms as optimal for generating quality leads.
While BulkSaleUSA had existing advertising efforts on Google and Amazon, we optimized these campaigns to maximize conversion rates and return on investment.
We established clear breakeven and ROAS targets to ensure that any increase in advertising budget corresponded with profitability. As revenue grew, we reinvested profits to scale online sales sustainably.
BulkSaleUSA provided foundational content such as blog posts. We optimized this content to enhance lead generation efforts and increase organic website traffic.
Following our collaboration, BulkSaleUSA experienced significant growth in lead generation, online orders, and overall profitability from paid advertising efforts. Most importantly, they established a recognizable brand presence in their market, continually attracting interested prospects to their website.
As of 2023, BulkSaleUSA has achieved a 280% increase in online orders, a 118% boost in conversion rates, and a 500% surge in ROAS from paid media initiatives.
